This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

P3 Embarks on Programme to Advance Autonomous Vehicle Safety with ADASIS and Android Automotive OS

P3 has embarked on a new development programme aiming to make autonomous driving safer, and help OEMs more rapidly develop and roll out new autonomous vehicles

ADAS’ importance has grown, and better safety is now critical for all new vehicles. As autonomous driving expands, extra sensitivity is critical; predictive intelligence is needed for safer driving”
— Marius Mailat, CTO and Managing Director of P3 digital services.

STUTTGART, GERMANY, February 24, 2026 /EINPresswire.com/ — P3 digital services has put together a team to create a middleware solution that resides between Android Automotive OS and a car’s ADAS (advanced driver assistance system). The new platform is being designed to translate high definition map information originating in the Android Automotive OS domain into a standardized protocol based on ADASIS which interfaces directly with the car’s core operational network and its ADAS.

In the era of connected vehicles and ADAS, the employment of digital map data has been a game-changer. Traditionally accessible exclusively by navigation systems, when this data can be directly linked to other in-vehicle applications, the benefits to both OEMs and their customers can be transformational.

With this approach, much more meaningful and actionable information is derived from the mapping system, and it’s sent straight to the car’s steering and traction systems, for example. This therefore enables greater responsiveness, earlier driving adjustments, and predictive functionality, delivering better and safer driving experiences, as well as greater energy efficiency.

In the first phase, P3 translates information provided by Google VMS (Vehicle Map Service) into relevant live ADAS information.

An overarching goal of this project is to create a solution that is vendor-agnostic, able to effectively interface with the car regardless of the supplier of its ADAS. This ‘universal language’ will enable transferrable functionality, free of the constraints of relying on proprietary technology.

The ambitious initiative is being supported by a major international OEM.

At the heart of P3’s endeavor is support for the ADASIS framework, ADASIS is an advanced set of interface specifications created to enhance advanced driver assistance systems.

ADASIS has supported advancement of automotive technology. Today it’s particularly relevant as a catalyst in the rapidly expanding area of autonomous driving.

“The importance and understanding of ADAS has grown steadily over the years. Safety functionalities that were once regarded as bonus features in premium car models are now universally regarded as critical and necessary for all new vehicles,” said Marius Mailat, CTO and Managing Director of P3 digital services. “As autonomous driving proliferates, the need for extra sensitivity is particularly acute: nimble and predictive intelligence is required to enable safer driving for consumers.”

ADASIS was established in 2002 as a cross-industry assembly of partners, including carmakers, ADAS suppliers, mapmakers and navigation system suppliers. As a de facto standard framework, ADASIS aims to establish a standardized interface – dubbed ADAS Horizon – that would allow vehicles to leverage map data to predict road conditions more effectively and reliably than otherwise possible using a car’s inbuilt sensors.

The aim is to enable a vehicle to ‘see’ beyond its immediate surroundings. This ability to foresee changes in environmental conditions empowers the driver, or the autonomous vehicle, to prepare for and make any necessary operational adjustments earlier. Such capability would significantly enhance safety, both for the people in the vehicle and other road users.

Establishment of accepted standardized set of technology interfaces means that consumers worldwide can be confident that their vehicles are reliable and deliver consistent levels of safety. Having such commonly agreed standards will empower regulators to set and enforce legislation to ensure manufacturers’ compliance, supported by acknowledged measurable quality benchmarks.

Technology standardization also benefits OEMs, overcoming limitations of incumbent proprietary solutions. When a set of technology protocols is universally agreed upon by industry stakeholders, technology risk is minimized and vendor lock-in is eliminated. Vehicle manufacturers are therefore afforded the possibility to accelerate technical deployment, design and fabrication, optimize engineering costs, and reduce time to market. This means that drivers can enjoy enhanced reliability, more functionality and increased safety from their very first drive.

In-vehicle functionalities increasingly rely on predictive information. As digital mapping technology systems advance in complexity and capability, today a far broader range of data can be generated. The map becomes an additional virtual sensor providing high quality contextual information at long distance. This generates additional insights that complement information about immediate surroundings provided by the car’s physical sensors, which include radar, camera, ultrasound, or LiDAR. As a result, the vehicle has a much broader and deeper understanding and sensitivity beyond its immediate environment.

Dynamic behavior support, comprehensive vehicle position messages, detailed lane and line geometry – reading and interpreting slope, road curvature, traffic signs, etc. – all combine with additional data such as flow speed, to deliver detailed information required by automated driving functions. Road geometry and related attributes are incorporated into highly valuable data that can be serialised and transmitted over the vehicle’s communication network.

On implementation of P3’s new solution, all this information can powerfully benefit consumers regardless of which brand of ADAS system is installed in their car.

About ADASIS

ADASIS (Advanced Driver Assistance Systems Interface Specification) is an industry de facto standard defining the ADAS Horizon, enabling and advancing map-enhanced driver assistance systems leading to Automated Driving (AD).

Initiated by Navtech (today HERE Technologies), ADASIS was founded in 2002 by ERTICO – ITS Europe with an open group of major organizations from the global vehicle industry who joined forces, driven by the common vision and belief that defining the ADAS Interface will:

• enable ADAS and automated driving applications to be provided with data from map database systems or other data sources
• enable ADAS to build predictive and vehicle environment data based on map, position and other georeferenced data which will improve performance
• provide to the industry a de facto and adequate standard to be used worldwide, being independent from different map formats and suppliers
• contribute as one enabling technology to the development and deployment of all automated driving levels
• improve road safety, reduce emissions and provide enhanced driving comfort
• drive global growth in this field

ADASISv2 is a mature specification for over 15 years, used in various control units to support, e.g. Predictive Powertrain Functions or Driver Assistance Systems. ADASISv3, introduced in 2018, provides ADAS Horizon from HD maps, used by OEMs to enable SAE Level 3 functions. In May 2018, ADASIS was established as non-profit organization under Belgian law.

Cynthia Ritchie
P3 digital services
+44 20 4518 7555
email us here
Visit us on social media:
LinkedIn
Facebook

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

CommLab India Reigns as the #1 Content Provider for Rapid eLearning

CommLab India Reigns as the #1 Content Provider for Rapid eLearning

CommLab India ranks #1 for Rapid eLearning Solutions, helping operationally complex enterprises run training at speed

February 26, 2026

SQM Group Earns Spot on G2’s 2026 Best Software Awards for Customer Service Products

SQM Group Earns Spot on G2’s 2026 Best Software Awards for Customer Service Products

G2 recognition is unique because it recognizes companies based on independently benchmarked software user reviews and

February 26, 2026

Trelexa Corp. Debuts Inaugural Anthology ‘The Life IPO,’ Standardizing the Architecture of Personal Reinvention

Trelexa Corp. Debuts Inaugural Anthology ‘The Life IPO,’ Standardizing the Architecture of Personal Reinvention

A multi-author blueprint to "go public" with your potential. Dr. Sam Sammane et al debut a corporate-grade operating

February 26, 2026

Local Female Artist Creates Vintage Surfboard Installation for Bayside Hotel in Conjunction with LA Art Week & Frieze LA

Local Female Artist Creates Vintage Surfboard Installation for Bayside Hotel in Conjunction with LA Art Week & Frieze LA

SANTA MONICA, CA, UNITED STATES, February 25, 2026 /EINPresswire.com/ — In celebration of LA Art Week and Frieze Los

February 26, 2026

MultiLane Unveils the Highest Density TDR Tester in the Industry at DesignCon 2026

MultiLane Unveils the Highest Density TDR Tester in the Industry at DesignCon 2026

SANTA CLARA, CA, UNITED STATES, February 25, 2026 /EINPresswire.com/ — Leading test and measurement company,

February 26, 2026

Professors Frank Park and Andrew Wilber Win the Prestigious 2025 Orphan Dream Award

Professors Frank Park and Andrew Wilber Win the Prestigious 2025 Orphan Dream Award

Drs. Park and Wilber have dedicated their careers to creating therapies that are not only effective but also accessible

February 26, 2026

Rodeo Realty’s Jimmy Heckenberg Presents a Rare Value-Add Development Opportunity in Santa Monica

Rodeo Realty’s Jimmy Heckenberg Presents a Rare Value-Add Development Opportunity in Santa Monica

LOS ANGELES, CA, UNITED STATES, February 25, 2026 /EINPresswire.com/ — Top Rodeo Realty Agent of LA, Jimmy Heckenberg

February 26, 2026

NEQSOL Holding Joins ICC Netherlands, Expanding Its Role in Global Business Governance

NEQSOL Holding Joins ICC Netherlands, Expanding Its Role in Global Business Governance

NEQSOL Holding joins ICC Netherlands to deepen participation in international business rulemaking and governance

February 26, 2026

Jay Nolan Proudly Sponsors Austin Riley of Racing With Autism

Jay Nolan Proudly Sponsors Austin Riley of Racing With Autism

Jay Nolan Community Services sponsors trailblazing race car driver Austin Riley, bringing Racing With Autism to Los

February 26, 2026

Clicta Digital Launches OTT/CTV Advertising Service as Streaming Ad Spend Surges in 2026

Clicta Digital Launches OTT/CTV Advertising Service as Streaming Ad Spend Surges in 2026

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the

February 26, 2026

America’s Teeth Are Breaking at Unprecedented Rates — New 2026 Research Reveals the Silent Crisis in Plain Sight

America’s Teeth Are Breaking at Unprecedented Rates — New 2026 Research Reveals the Silent Crisis in Plain Sight

Something alarming began happening in dental offices across America between 2020 and 2025. Endodontists saw twice as

February 26, 2026

Inspired by a Brooklyn Fitness Empire and FBI History, The Final Fight Holds Initial Successful Grassroots Campaign

Inspired by a Brooklyn Fitness Empire and FBI History, The Final Fight Holds Initial Successful Grassroots Campaign

The Final Fight raises $12K+ on Seed&Spark, gains industry momentum, attaches director Steven Feder, and prepares

February 26, 2026

NovaBeam Dream™ Turns AI Into a Live Observation Experience

NovaBeam Dream™ Turns AI Into a Live Observation Experience

Interactive web-based AI platform allows the public to observe how artificial intelligence retrieves and interprets

February 26, 2026

An Intimate Expression of Connection: Inside POA’s Lovers Club Collection

An Intimate Expression of Connection: Inside POA’s Lovers Club Collection

POA’s Lovers Club Collection Releases on Valentine’s Day LOS ANGELES, CA, UNITED STATES, February 25, 2026

February 26, 2026

Asian Academy Creative Awards Add Feature Film Direction Category as 2026 Entries Launch

Asian Academy Creative Awards Add Feature Film Direction Category as 2026 Entries Launch

38 categories confirmed for 2026 Super Ceremony, including new Best Direction (Feature Film) award and updated format

February 26, 2026

Generative Search Adaptation: Expert AI Prompts Releases New ‘SEO Prompt Power’ Toolkit to Combat Search Volatility

Generative Search Adaptation: Expert AI Prompts Releases New ‘SEO Prompt Power’ Toolkit to Combat Search Volatility

Expert AI Prompts releases 'SEO Prompt Power,' a new toolkit helping small businesses adapt content for Generative

February 26, 2026

Federal Court Rules AI Conversations Are Not Privileged

Federal Court Rules AI Conversations Are Not Privileged

STACK Cybersecurity warns businesses: your AI-generated documents are a liability waiting to surface in litigation

February 26, 2026

ABC Environmental Contracting Services KC Emphasizes Critical Safety Protocols for Asbestos Removal Projects

ABC Environmental Contracting Services KC Emphasizes Critical Safety Protocols for Asbestos Removal Projects

Kansas City, MO – February 25, 2026 – PRESSADVANTAGE – ABC Environmental Contracting Services KC today highlighted the

February 26, 2026

HKB Interior Design Highlights Growing Demand for Custom Furniture Design Services in Modern Luxury Homes

HKB Interior Design Highlights Growing Demand for Custom Furniture Design Services in Modern Luxury Homes

SAN FRANCISCO, CA – February 25, 2026 – PRESSADVANTAGE – HKB Interior Design, a San Francisco-based luxury interior

February 26, 2026

USA Cabinet Store LLC Receives NKBA Innovative Showroom Award at KBIS 2026

USA Cabinet Store LLC Receives NKBA Innovative Showroom Award at KBIS 2026

Houston, TX – February 25, 2026 – PRESSADVANTAGE – USA Cabinet Store LLC announced today that its Texas-based branch

February 26, 2026

Davis & Son Expands Comprehensive Plumbing Services Throughout Southwest Missouri

Davis & Son Expands Comprehensive Plumbing Services Throughout Southwest Missouri

MONETT, MO – February 25, 2026 – PRESSADVANTAGE – Davis & Son, a leading HVAC and plumbing contractor serving

February 26, 2026

Shri Chawla Unveils Groundbreaking AI-powered Music Storytelling Platform Revolutionizing Digital Narratives

Shri Chawla Unveils Groundbreaking AI-powered Music Storytelling Platform Revolutionizing Digital Narratives

Shri Chawla Unveils Groundbreaking AI-powered Music Storytelling Platform Revolutionizing Digital Narratives in Silicon

February 25, 2026

Rodeo Realty’s Jimmy Heckenberg Presents 18221 Windsor Dr – A Modern Mediterranean Estate Redefining Luxury Living

Rodeo Realty’s Jimmy Heckenberg Presents 18221 Windsor Dr – A Modern Mediterranean Estate Redefining Luxury Living

LOS ANGELES, CA, UNITED STATES, February 25, 2026 /EINPresswire.com/ — Top agent of LA, Jimmy Heckenberg proudly

February 25, 2026

The Dawn of a New Era for Tony Grieco Paris: The Fusion of Art, Music and Fashion

The Dawn of a New Era for Tony Grieco Paris: The Fusion of Art, Music and Fashion

Tony Grieco Paris merges French elegance and urban culture in a non-binary collection, uniting sound design and luxury

February 25, 2026

LUPR Selected as a Top Procurement App in Salesforce, Transforming Supplier Management

LUPR Selected as a Top Procurement App in Salesforce, Transforming Supplier Management

Being selected as a top procurement app recognizes our commitment to enhancing the procurement process and ensuring our

February 25, 2026

Las Vegas Businesses Shift Focus to Deep Grout Sanitization for Enhanced Facility Hygiene

Las Vegas Businesses Shift Focus to Deep Grout Sanitization for Enhanced Facility Hygiene

Strategic focus on hard-surface hygiene and durability gains momentum across Clark County business sectors. LAS VEGAS,

February 25, 2026

Houston Nonprofit XYZORDIOM Expands Outreach Through Music and Mentorship

Houston Nonprofit XYZORDIOM Expands Outreach Through Music and Mentorship

Houston-based nonprofit XYZORDIOM expands outreach through musical therapy, youth mentorship, and compassion-driven

February 25, 2026

Rodeo Realty’s Jimmy Heckenberg Presents a Remodeled Mulholland Estates Home – European Design Meets Resort-Style Living

Rodeo Realty’s Jimmy Heckenberg Presents a Remodeled Mulholland Estates Home – European Design Meets Resort-Style Living

LOS ANGELES, CA, UNITED STATES, February 25, 2026 /EINPresswire.com/ — Top Rodeo Realty Agent of LA, Jimmy Heckenberg

February 25, 2026

Automotive Premium Audio Systems Market to Reach USD 6.25 Bn: Growth Drivers, Innovation, and Competitive Outlook

Automotive Premium Audio Systems Market to Reach USD 6.25 Bn: Growth Drivers, Innovation, and Competitive Outlook

BMW, Cadillac, Mercedes-Benz, Lexus, and Audi Drive Growth Through SUV-Led Portfolios In U.S., BMW reported 4.7%

February 25, 2026

Kansas City Retailers Expand Professional Cleaning Programs Amid Rising Customer and Regulatory Expectations

Kansas City Retailers Expand Professional Cleaning Programs Amid Rising Customer and Regulatory Expectations

Retail businesses across the Kansas City metropolitan area are expanding professional cleaning programs to support

February 25, 2026

Atlanta Businesses Expand High-Touch Surface Cleaning Protocols Across Workplace Environments

Atlanta Businesses Expand High-Touch Surface Cleaning Protocols Across Workplace Environments

Targeted disinfection strategies help Atlanta businesses reduce illness risks and strengthen client confidence through

February 25, 2026

Bitlux conducts emergency relief flights during unrest in Mexico

Bitlux conducts emergency relief flights during unrest in Mexico

Florida-based private jet charter company assists stranded travelers and repositions aircraft from affected areas. When

February 25, 2026

Oceanside Bombers Name Tim White Defensive Coordinator Veteran coach, administrator, educator joins the Bombers’ staff

Oceanside Bombers Name Tim White Defensive Coordinator Veteran coach, administrator, educator joins the Bombers’ staff

The Oceanside Bombers today announced that Timothy E. White has been named the team’s Defensive Coordinator for the

February 25, 2026

New Wellness Book ‘The Mother Earth Effect’ Explores the Science and Stories Behind Grounding and Women’s Healing

New Wellness Book ‘The Mother Earth Effect’ Explores the Science and Stories Behind Grounding and Women’s Healing

Entrepreneur, Olivia Ramirez Smith bridges personal testimony, research, and introduces earthing products for

February 25, 2026

Digital Beachhead Launches AuthorizedC3PAO.com: A New CMMC-Focused Platform

Digital Beachhead Launches AuthorizedC3PAO.com: A New CMMC-Focused Platform

Digital Beachhead Launches AuthorizedC3PAO.com: A New CMMC-Focused Platform Guiding Organizations from Preparation

February 25, 2026

Barkada Elevates Everyday Pet Safety with Stylish, Personalized ID Tags

Barkada Elevates Everyday Pet Safety with Stylish, Personalized ID Tags

Barkada is redefining ordinary pet ID tags that are as functional as they are fashionable. Your pet isn’t ordinary, so

February 25, 2026

CORRECTION: Protagonist Reports Fourth Quarter and Full Year 2025 Financial Results and Provides Corporate Update

CORRECTION: Protagonist Reports Fourth Quarter and Full Year 2025 Financial Results and Provides Corporate Update

(This release updates the release that posted earlier on February 25, 2026 to update the sub headlines.)NDA for

February 25, 2026

Performance Orthopaedics & Sports Medicine in New Jersey Helps Patients Live Pain-Free, Active Lives with Prescribe FIT

Performance Orthopaedics & Sports Medicine in New Jersey Helps Patients Live Pain-Free, Active Lives with Prescribe FIT

Over 2,500lbs of weight loss has greatly reduced MSK stress for more than 250 patients, improving overall well-being

February 25, 2026

Ace of Fades 212 Cuts Hair System Prices 50% for Teens with Hair Loss, Plans Free Solutions for Cancer Patients

Ace of Fades 212 Cuts Hair System Prices 50% for Teens with Hair Loss, Plans Free Solutions for Cancer Patients

NYC Hair System Expert Marcos Monje Cuts Prices 50% for Minors, Launching Foundation to Eventually Provide Free

February 25, 2026

Advanced Professional Cleaning Tools Elevate Workplace Hygiene in Tucson

Advanced Professional Cleaning Tools Elevate Workplace Hygiene in Tucson

Tucson organizations are investing in advanced professional cleaning tools to enhance employee health through

February 25, 2026